I have this terribly ambivalent relationships with shops. I passionately want to buy food from quaint market stalls, but frequently end up buying second class ” fruit and veg” from stalls that are obviously not as good quality as Tesco or other bigger stores. Sure it looks cheaper, but its normally on the turn and everytime I shop at my corner shop, or a small stall, I regret it. Everytime. ( I think its a family trait that we think we are getting a bargin)
Steven wrote a great article last year about shopping for paleo food stuffs in the capital, and rightly praised all sorts of small shops. But Let me make it clear that there is nothing in the word “small” that guarantees quality or good service
The nasty thing is, that everytime I shop at Tesco, I seem to get very good fresh food at quite good prices. No one is anxiously trying to palm rotting stuff off on me. ( In the late 1970’s i was a student green grocer for a holiday Job. It was your job to distribute the rotten food among the good to get ride of it) Im passionately in favour of small enterprises, but that was always on the basis that they could actually supply extra quality: Many small food outlets dont deliver this quality. Obviously I love properly organised farmers markets, and who hasnt fallen in love with
Sure, Tesco, and the big supermarket world, should be told off for selling row upon row of what we would call “rubbish”, but for the range of meats, fresh fruit and vegetables, its very, very ,useful. I do disapprove of the fact they deliver stuff, I think you should go down and suffer with the rest of us, but thats probably just my age. But then isnt every shop is just a phone call to a cab company away from a home delivery service. after all, even the unbearably trendy Abel and Cole deliver!
So we have to get our better quality food, and if you have the time , its great to visit a farmers market, or a recommended small shop ( or specialist pickle supplier). But dont overlook the big superstore, especially if it gets you eating better, now.
Getting on the zone or paleo can be difficult enough in the early stages without specialist shopping trips. When you become a fully fledged foodie, and waft around London sampling delicious stuff, it will be great, but for now if you are in an overstressed, over taxing Job just fighting to find 15 minutes a day to prepare food, start with the big shops you know.