Until today I could not workout what I hated most about the Olympics, but, I’m getting it down to a short list
Over promotion, Obscene marketing, Mad politicians
What was meant to be good about the Olympics is that its gong to inspire a whole generation to be active, fit and healthy and it involved British companies as sponsors and the British people as volunteers with “can do” attitude”
I don’t know the cost of the Olympics venture, but, in purely effect terms, if we are saying that to engage YOOF we need to spend that amount of money, what the hell are we going to do next year?
Sports promotion is now so overdosed that our children are shooting up fixes that would kill mere beginners. The gap between the reality of sport, and its trendy, TV video game based promotion is becoming to wide to cross. Why would any self respecting child, want to waddle on to a tatty school playing field. Why would they want to splutter in the swimming pool , or discover that an olympic bar is heavy and collapse with lungs burning at the end of a 400m stagger when they can simply buy a sugary drink , or pester their mum for some branded trainers to “Live the life” of an athlete
As a youngster I some how managed to sail, canoe and volley ball, without aspiring to be a world champion. I wasn’t even aware that there were world champions in those sports. ( didn’t even know they were sports!!)
In fact, if today, I became obsessed with comparing my performances against world leaders or super stars, I would give up my inadequate efforts and do something else.
Already by talking to schools and teachers we know that , the olympic effect on lazy “yoof” has all but disappeared . It seems the Hunger Games did a marvellous job of encouraging archery. Possible moral. Get Hollywood to make regular films with a sports content
It’s probably cheaper.
As to the promotion of good old British commerce, I cannot help but feel that we will, in 20 years time , when we have legislated against fast carb and fast food in the same way that we have begun to deal with cigarettes, all look back at these times and hang our heads with shame at the pornographic free hand given to sponsoring companies to access our children in this way. In fact, if any athlete got to the Olympics on money based on selling children the idea that a sugary drink was good for you:, shame on you!
The infection that these games will do to the health of our nation, by connecting fast sugar with fast performance for everyone will be pandemic. I can only suggest, “invest in diabetes pill producing companies”
What makes things worse is that Sport is now to be forced on everyone arbitrarily.
The Olympics motivated David Cameron, to start pronouncing about the value of sport . He obviously didn’t get the statistical message. For the mathematically dim, here are the relevant ratios.
For every 1 “winner” you need 40 immediate losers ( im guessing this is the amount of people taking part in the heats), then you need a 60,000 audience members., then a few million watching at home (eating the sugary drinks and wearing the track suits recommended by their champions) The vacancies for our Yoof , are, surely in the viewers, not the participants.
Sport is a fantastic motivator. For some. It crushes others . If well taught, it can be an inspirational experience, for those who like that sort of thing: art inspires others, music others, poetry others, math’s others…..
However before we commit to a mass expansion of sports, can I dunk my little fly in your “sport will fix it all” ointment?
Do we have enough decent coaches?